Shopify
Custom themes and sections, Shopify apps, checkout extensions, Shopify Functions, and Plus migrations, built to load fast and convert.
Shopify and e-commerce development for D2C brands.
Shopify, Fynd, and custom headless commerce are our home ground. We build the storefront, checkout, retention, and AI systems behind D2C brands, for brands selling in the US, UK, Europe, India, and beyond, so more traffic converts, more customers come back, and the store holds up on sale day.
Problems we fix for D2C brands
Every brand hits the same walls as it grows. We start with the one costing you the most revenue.
Rising CAC, flat conversion
Paid traffic gets more expensive every quarter. A faster store and a smoother checkout make every rupee and dollar of ad spend work harder.
A store that slows down the brand
Theme limits, app bloat, and slow pages hold back launches and campaigns. We rebuild or go headless where it pays off—and only there.
One-time buyers
Most D2C revenue should come from repeat customers. We build the subscription, loyalty, and lifecycle systems that make that happen.
Operations held together by spreadsheets
Inventory drift between store, marketplaces, and warehouse costs orders and margin. We connect the systems so they agree.
Sale-day outages
A big drop or festive sale should be your best day, not your worst. We load-test and architect for the spike before it arrives.
Support that does not scale
“Where is my order?” tickets swamp small teams. AI support agents resolve the routine ones and hand off the rest with context.
Shopify, Strapi, Fynd, or custom
We recommend the platform that fits your catalogue, channels, and stage, not the one we happen to prefer.
Strapi
Content models, editorial workflows, and APIs on Strapi, paired with Shopify or a custom backend so marketing can publish without a developer.
Fynd
FDK React themes, Fynd extensions, Storefront GraphQL, and omnichannel setups that connect your store, marketplaces, and stores in one system.
Custom commerce
Headless storefronts on Next.js or Hydrogen, custom checkout and OMS, and integrations built when an off-the-shelf theme can no longer keep up.
What we build for D2C brands
Storefront
A storefront that loads fast and sells.
Shopify, Shopify Plus, Fynd, and custom headless builds—themes, sections, apps, and extensions shaped around your brand, not a template everyone else is using.
Talk to us about storefrontWhat we build
- Shopify & Shopify Plus builds
- Fynd themes & extensions
- Headless (Hydrogen / Next.js)
- Platform migrations
- Core Web Vitals tuning
Conversion
More of your paid traffic turned into orders.
We find and fix what leaks revenue—slow PDPs, clumsy carts, checkout friction, weak search—and measure every change against real conversion, not opinion.
Talk to us about conversionWhat we build
- PDP, cart & checkout optimisation
- COD → prepaid & RTO reduction
- Search, filtering & merchandising
- A/B testing & analytics setup
- Page speed audits
Retention
Customers who come back without another ad.
Subscriptions, loyalty, reviews, and lifecycle messaging wired to clean customer data—so repeat revenue grows instead of CAC.
Talk to us about retentionWhat we build
- Subscriptions & replenishment
- Loyalty, rewards & referrals
- Email, SMS & WhatsApp automation
- Reviews & UGC
- Customer data & segmentation
AI for Commerce
AI that sells, supports, and saves your team hours.
Shopping assistants, support agents that resolve WISMO and returns, product-content generation, and personalised recommendations—built on your catalogue and policies, with guardrails.
Talk to us about ai for commerceWhat we build
- AI shopping assistants
- Support agents (WISMO, returns)
- Product copy & catalogue enrichment
- Personalised recommendations
- Demand & inventory forecasting
Operations
Orders, inventory, and data that stay in sync.
Connect store, marketplaces, ERP, warehouse, shipping, and finance so stock is right, orders flow, and dashboards tell the truth.
Talk to us about operationsWhat we build
- ERP, WMS & 3PL integrations
- Marketplace & quick-commerce sync
- Shipping & returns automation
- Unified sales dashboards
- Custom internal tools
We speak D2C
You won't need to explain RTO, AOV, or why COD-to-prepaid matters. We start from the numbers your brand is measured on.
Platforms
- Shopify
- Shopify Plus
- Strapi
- Fynd Platform
- FDK themes & extensions
- Hydrogen
- Next.js headless
Metrics we move
- Conversion rate
- AOV
- CAC
- LTV
- Repeat rate
- RTO %
- Core Web Vitals
Storefront & checkout
- PDP & PLP
- Cart & checkout
- COD → prepaid
- Bundles & upsells
- Search & filters
- One-click checkout
Retention
- Subscriptions
- Loyalty & rewards
- Reviews & UGC
- Email, SMS & WhatsApp
- Segmentation
- Win-back flows
Operations
- OMS
- WMS & 3PL
- ERP sync
- Marketplaces
- Shipping aggregators
- Returns & exchanges
Questions D2C founders ask us
Shopify and Shopify Plus, Strapi as a headless CMS, Fynd, and fully custom or headless builds on Next.js or Hydrogen. We recommend the platform that fits your catalogue, channels, and growth stage—and go custom only when the business case is clear.
Yes. We build FDK React themes, Fynd extensions, and Storefront GraphQL integrations, and set up Fynd for omnichannel brands selling across their own store, marketplaces, and physical stores.
Yes, and that is usually where we start: a performance and conversion audit, then a prioritised list of fixes ranked by expected revenue impact. Rebuilds are a last resort, not a default.
Yes. We build and integrate subscriptions, loyalty, reviews, and email/SMS/WhatsApp automation, and connect them to clean customer data so lifecycle campaigns actually target the right people.
Yes. We set up multi-currency pricing, local languages, duties and taxes, regional shipping, and local payment methods with Shopify Markets or a headless build, for D2C brands selling in the US, UK, EU, India, the Middle East, and Australia.
That is a core design goal. We load-test before major campaigns, tune caching and checkout, and make sure inventory and order systems stay correct under peak traffic.
Running a D2C brand?
Share your store URL. We'll come back with the three changes we would make first, and what each is likely worth.